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Commercial Work

Photography has been a huge part of my life for as long as I can remember. I was about 10 when I first started taking photos of the world around me, 

I studied Photography at TU Dublin, where I earned my Bachelor’s degree, before going on to work at WeShoot photography studio. That’s where I developed a strong eye for e-commerce and campaign photography, working with brands including Benetti, Helen McAlinden, Douglas & Grahame, Louise Kennedy, Nicki Hoyne, Knight & Day and many more.

Since then, I’ve continued working across fashion, e-commerce and commercial photography, including work for Life Style Sports, Gym+Coffee, Brown Thomas and Arnotts, alongside campaigns and projects for brands and boutiques across Ireland.

I’ve also worked extensively with RTÉ, capturing press imagery and behind-the-scenes moments from their productions. In addition, I’ve photographed numerous campaigns and commercial projects for boutiques and brands across Ireland, helping them create compelling visual identities.

I love bringing ideas to life, whether working with a brand that has a clear vision or helping one shape its unique style. My goal is always to create visuals that feel fresh, engaging, and true to the brand’s identity.

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Personal Work

 

I started taking photos as a teenager and from the start my work was rooted in emotion and artistic expression. Photography became my way of making sense of the world, reflect, and create. While studying photography in college I was drawn to fashion for its blend of style, creativity, and visual experimentation. I loved how it allowed me to build narratives through styling, mood, and composition, turning concepts into emotionally charged images. Since then I’ve explored both fashion and personal work, letting them shape and challenge each other. This has led me to a more conceptual approach to fashion photography in which emotion, storytelling and personal ideas are explored through fashion imagery.

My fashion photography is influenced by contemporary art, popular culture, and visual storytelling. I use juxtaposition to explore complex ideas around identity, desire, and vulnerability, aiming to create images that go beyond surface beauty to reveal emotional and psychological depth. Whether directing a fashion editorial or documenting a quiet moment, I seek honesty, something that reveals deeper layers of the subject. I’m drawn to contrasts and tension: perfection and imperfection, fantasy and reality, beauty and rawness.

Beyond fashion and commercial work, I also photograph weddings and events. I enjoy capturing genuine moments of joy and connection, finding meaning in the energy of people simply being themselves.

Photography isn’t just what I do; it’s how I experience life. It shapes how I see people, light, emotion, and space. It’s more than a career; it’s my way of being in the world.

I’m always open to new commissions, ideas and collaborations that push creative boundaries and explore fresh ideas in both commercial and artistic realms.

Dublin-based photographer specialising in fashion, product, commercial and event photography.

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